3 min
Madrid, September 16, 2025 – In a globalized business environment, internationalization represents a strategic opportunity for companies seeking to expand and diversify. GLS Spain has released its whitepaper “Keys to Boosting Your Business in New Markets”, offering a comprehensive view of trends, challenges, and solutions for companies aiming to expand into international markets.
The whitepaper reveals that global e-commerce and the rise of emerging economies are key drivers of internationalization. The democratization of e-commerce is another factor that enables companies of all sizes to access international markets more easily. Additionally, the growth of emerging economies creates new opportunities for companies looking to expand.
To successfully seize these opportunities, businesses must overcome multiple challenges. Among the main hurdles identified by GLS Spain in its whitepaper are: the complexity of logistics, which requires meticulous planning to ensure efficient deliveries in international markets; sociocultural differences, which can affect the acceptance of products and services in new markets; and customs management, which involves complying with various documentation and tariff requirements.
A key aspect in the development of the internationalization process is the choice of distribution model, which depends on multiple factors such as product characteristics, target markets, in-house infrastructure, and alignment with the commercial model.
Furthermore, the GLS Spain whitepaper highlights several key markets for internationalization, outlining their unique characteristics and opportunities, as well as specific strategies for successful market entry and expansion.
During the presentation, Jérôme Jaeger, Senior Manager International Sales at GLS Spain, emphasized:
“The whitepaper provides practical tools and valuable insights so that companies can make informed decisions in their expansion process. Our role is to advise, guide, and ultimately support them throughout this journey.”
Technological innovation and partner expertise: pillars of international expansion
Among the solutions highlighted in the document is the use of Artificial Intelligence to optimize the supply chain and improve operational efficiency, enabling companies to quickly adapt to market conditions.
Technology plays a crucial role in this transformation. GLS stresses how tools such as AI and Big Data are revolutionizing logistics operations. These technologies allow companies to optimize supply chains, reduce costs, and adapt rapidly to changing market demands.
In addition, expertise and know-how are essential to successfully implementing a comprehensive internationalization strategy. In this regard, GLS Spain offers a wide range of services to facilitate clients’ international expansion. Their solutions include EuroBusinessParcel for fast deliveries across Europe, GlobalExpressParcel for urgent worldwide shipments, and GlobalBusinessParcel, which combines road and air transport for deliveries in the U.S. and Asia. Moreover, GLS provides complementary services such as customs management, reverse logistics, and advanced technological platforms for real-time shipment tracking.
Rosa Borrás, Customs Senior Manager at GLS Group, stated:
“Our expertise and global logistics network allow us to be a strategic partner in the internationalization process, offering not only efficient transport but also complementary services that add value at every stage of the logistics process.”
Download link to the document:
https://cloud.comunicaciones.gls-spain.com/white-paper-gls-internacional